Cori Gauff, 15, is already worth $1 million in endorsements

Even though general public is only beginning to hear about Cori “Coco” Gauff, companies sponsoring tennis players have already been eyeing this youngster. Actually, while her peers are busy with their freshman year in high school, Gauff has secured $1 million in endorsement deals! 

Cori Gauff of the United States in action during the first round at the 2019 Miami Open WTA Premier Mandatory tennis tournament

Gauff has been a 15-year-old for only a week and the American has already made her presence known at the Miami Open, beating fellow American teenager Catherine McNally in the first round and becoming the youngest player to win a WTA main-draw match in a decade. In the second round, she was stopped by seed No.14 Daria Kasatkina on Friday, but note that this was her main-draw debut!

Cori Gauff during her first ever WTA main-draw win

As Forbes reports, Gauff is on track to earn at least $1 million this year from a trio of sponsors. At the Miami Open, she started wearing a patch promoting Barilla, the famous Italian pasta maker. When it comes to tennis clothing, the American is sponsored by New Balance, which beat Nike in a bidding war for this up-and-coming star (at the Miami Open we can see her in the Spring Rally Court Tank featuring a V-back and the Spring Tournament Court Skirt characteristic for its rounded bottom hem), while her racquet of choice is Head.

Note, all these sponsorship deals were secured when Gauff was yet to win a WTA-level match! As Forbes’ Kurt Badenhausen states, “Gauff checks all the marketing boxes with her performance, personality and catchy nickname.”

Amanda Anisimova & Cori Gauff of the United States during the juniors final trophy ceremony at the 2017 US Open

Gauff’s WTA portfolio is, naturally, still modest, but her young career already boasts impressive achievements. As a 13-year-old, Gauff finished runner-up to Amanda Anisimova at the 2017 junior US Open, while the following season she captured her first junior Grand Slam title at Roland Garros. In addition, the Delray Beach native was the youngest junior girl’s No.1 in history.

Cori Gauff’s family in action during the juniors final at the 2017 US Open

The apple doesn’t fall far from the tree. Coco’s father, Corey, played basketball at Georgia State, while her mother, Candi, who is home-schooling her daughter, was a track star at Florida State.

Is Gauff ready to face the pressure of high expectations? She better be, as her goal is very ambitious: “I want to be the greatest of all time.”

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6 thoughts on “Cori Gauff, 15, is already worth $1 million in endorsements

  1. Ian

    I think its wrong to invest in a youngster who havent showed any potential on the main circuit. Yes she won GS junior, but there were many junior slam champions who didnt make it big in the main wta tour. They shouldve invest in her at least after 6 months of her progress in the main wta tour. Why cant NB sponsored player like Hsieh Su-Wei? She is far more progressive!

  2. Marija Post author

    Ian, yeah, Hsieh is playing the Miami Open quarterfinals in a black outfit that is a mix of NikeCourt and Adidas :O

  3. Jim

    Marija, you beat me to the punch on Hsieh. When I first saw her in the match against Wozniacki, I thought, Hmm, nice outfit..Did she finally get a sponsor from Nike? But I noticed she had no emblem on her visor, and the skirt was Adidas. Ian, mainland China makes it very difficult on Taiwanese ladies to get a sponsor, but I agree with you, she deserves it! Yani Tseng, a 5 time major winner on the LPGA tour could never get an apparel sponsor.

  4. PJ

    Hseih’s no sponsor thing is tied to her fallout with the Taiwanese tennis federation. It’s very unlikely just about lack of interest at this point, but a complicated relationship with countries and federations. It’s not like the US where you just pick whoever you want and get offers freely from whoever wants to give them.

  5. Marija Post author

    PJ, that’s right. Not everyone has the same position and privileges, not all players with relatively similar levels of career success are equal.

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