Adidas launches Billie Jean King’s special edition AM4BJK shoe

Today Adidas launches the special edition AM4BJK shoe, an homage to the company’s iconic blue suede footwear Billie Jean King famously wore during her pivotal match 45 years ago. Marking the start of the US Open, a limited run of 300 pairs is available for $200 at the Adidas US Open store, select NYC Adidas stores and adidas.com.

 

The AM4BJK features nods to King’s original shoe model, reimagined with Adidas’ unique SPEEDFACTORY design and production technology. The shoes also feature Adidas’ proprietary BOOST technology, offering responsive cushioning and the highest level of energy return in every step. The tongue patch of the shoe is NFC enabled, allowing owners to unlock an exclusive digital experience to authenticate the shoe and identify its unique number from the limited edition set of 300.

Billie Jean King, the founder of the Women’s Tennis Association, states:

I have incredible memories of playing in these shoes. Walking on to the court at the Houston Astrodome in this footwear 45 years ago, I was taking steps for every woman and girl who ever wanted to be taken seriously in sports and in life. It’s an honor to have these iconic blue shoes modernized and they will serve as the perfect visual reminder of the importance that we must work together to achieve equality for all, on and off the field of play.

The AM4BJK is the latest edition of the AM4 series, following the launch of the Atlanta AM4MLS, Los Angeles (AM4LA), New York (AM4NYC), Paris (AM4PAR), (AM4SHA) and London (AM4LDN) running shoes, as well as the most recent AM4NHL released for the Stanley Cup champions, the Washington Capitals.

Tell friends about this!Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
Share on Google+
Google+
Email this to someone
email

Leave a Reply

Your email address will not be published. Required fields are marked *