Today I received an interesting email from global fashion search platform Lyst — they released a new piece of research ranking ten most fashionable sports of all time and tennis occupies the top of the list!
To compile the report, Lyst’s data analysts used a newly-devised formula which takes into account the following key factors: seasonality, enduring appeal, global appeal, fashion search demand, 2018 fashion relevancy, the celebrity influencer effect, volume of products available and number and power of brands endorsing the sport.
Let’s look at the Top 10 most fashionable sports:
- Hiking and outdoor sports
Lyst states that the collaboration between Off-White designer Virgil Abloh and Nike to create Serena Williams‘ outfit for the upcoming US Open added to tennis’ style credentials.
Lyst names three tennis fashion icons: Jean René Lacoste, Roger Federer and Serena Williams. Here’s how they describe Serena:
“Redefining the boundaries between sports icon and fashion, she launched her own clothing line and is known for daring outfits on court.”
Lyst’s full report goes into detail for each of the Top 10 fashionable sports including 2018 fashion references, key style icons and statistics on search demand for sportswear items and associated trends. Here are statistical facts that make tennis the most stylish:
Fashion searches including the word ‘tennis’ are up 59% year on year.
Tennis skirts, tennis dresses, and men’s tennis shorts are the most wanted items.
The following day after Serena Williams wore Valentino sneakers under her Valentino dress at Prince Harry and Meghan’s wedding reception, searches for Valentino sneakers increased by 81%.
Lyst has 3215 results for ‘tennis’ related items, a 15% increase in volume year on year.
I’m so glad to see the rise in popularity of tennis fashion, as I’ve been sharing my fascination with WTA outfits for more than a decade in my Grand Slam fashion overviews and my so called Fashion Retrospections.