Garbine Muguruza‘s breakout performances this season, from reaching the finals of Wimbledon and Wuhan, winning a title in Beijing, and now starting off strong at the WTA Finals, have made her a clear rising star in the tennis world. However, the activity on her social media accounts suggests that she may be becoming a celebrity outside of tennis circles.
Even before she appeared on the radar of many tennis fans, the Spaniard became an ambassador for Mazda Spain in June 2014 and for BBVA bank in December 2014. With on-court success came international partnerships, including an endorsement deal with the Adidas Barricade by Stella McCartney clothing line and summer appearances in magazines such as Elle (Spain). She is increasing her global appeal rapidly, while simultaneously building a network of supporters in her home country.
— Garbiñe Muguruza (@GarbiMuguruza) July 24, 2015
There seems to be excitement and pride in Spain about the prospect of a top five women’s player making headlines as frequently as the likes of David Ferrer and Rafael Nadal. Garbine is gaining popularity with fellow Spaniards on Twitter, getting shoutouts from fellow athletes such as golfer Sergio Garcia and footballer Iker Casillas.
— Iker Casillas (@CasillasWorld) May 29, 2015
Most recently, Garbi received attention from Spanish singer Malú for her bid to Singapore, proving that her influence branches outside of just athletics. Right now it’s difficult to determine if she can reach the popularity of Maria Sharapova or Venus Williams, but it’s obvious that the world will be seeing much more of Garbine Muguruza in the future.