After its return to men’s tennis with Richard Gasque in January 2014, French sports brand Le Coq Sportif is entering the WTA world and they picked France’s No.7 Alize Lim to wear their clothes. Good choice! Alize is a cool young star, fun to follow on social networks, as you can see by this celebration of Le Coq Sportif shoes:
Not only is Alize doing the promotion, the 24-year-old Parisian is also involved in the design process of Le Coq Sportif, which became prominent in the 1980s with Yannick Noah and Arthur Ashe.
I’m expecting Alize to start wearing the rooster-marked apparel at her next tournament. This season the 249th-ranked played just the Brisbane International and was clad in Adidas, in particular in the white asymmetrical Stella McCartney Barricade NY Tank and the poppy pink Stella McCartney Barricade Skirt:
And here’s how Alize looks in Le Coq Sportif:
Let’s see what Lim herself has to say about her new partnership:
As you could hear, Justine Henin also used to wear the brand, it was back in 2001.
And one more related photo, just because I like it 🙂
I’m looking forward to seeing this cooperation in action! (via Tennis Identity)