Tennis fashion brings that extra spice to the excitement and tension of every Grand Slam and when it comes to the 2015 Australian Open we can bluntly say that Nike stole the show, be it with Serena’ powerful dress, the unexpected tweaks they surprised us with, or the headache-inducing (as one of our readers called it) color of Vika’s outfit, everyone’s been talking about Nike. Hence, I’ll start this edition of my traditional Grand Slam fashion overviews with an in-depth look at Nike, while there will be no shortage other brands as well. Let’s roll!
I’ll start with Victoria Azarenka. I don’t know if she’s trying to beat the tennis balls here or the Australian sun. The two-time champion at Melbourne Park is fighting through the tournament draw dressed in all yellow (Nike likes to call this color “volt”) and even though the outfit features way too much of the same color (and plus that color is this blinding!), we have to admit that Vika brought a lot of liveliness with it and actually without the long sleeves and the shoes, the combo including the Nike Spring Advantage Printed Tank would look great.
Petra Kvitova shows how the collection should we worn — the Czech used yellow details to break up the pink separates – the Nike Spring Advantage Printed SS Top and the Nike Spring Victory Printed Skirt. Petra’s shoes are also pink and yellow: the Nike Zoom Vapor 9.5 Tour.
Eugenie Bouchard, member of Sharapova’s fashion family, went for the Nike Spring Premier Tank highlighted by skinny straps and the coordinating lightweight flouncy woven skirt.
Tennis fashion icon Maria Sharapova wore a bit toned-down version of her Nike Spring Maria OZ Premier Dress, by reducing the huge back cutout. This time other women are in the fashion limelight, but the Russian is still subtly standing out, being the only Nike woman dressed in red.
And last but definitely not least — Serena Williams. We’ll see who will win the title, but the fashion trophy definitely goes into the American’s hands. Serena’s outfit has everything – it’s wearable, eye-catching, vibrant, powerful, innovative, modern, memorable. The item’s official name is the Nike Spring Slam Tunic and it’s actually available in black too, for those who like a less colorful version of sexy.
Just like me, Serena is pleased with Nike’s work for the 2015 Australian Open (after all, it came after a long period of uninspiring designs):
I think it’s the first time all Nike athletes can take one big picture together and all look really great.
Even though all the eyes seem to be on Nike, Adidas has also done an amazing job to make our January’s tennis nights even more exciting. We can’t forget that Ana Ivanovic‘s Adidas Spring Adizero Dress is perfection, even though we saw it in action on Ana for just one match, but Simona Halep is continuing the well-deserved promotion of the collection, sporting the Adidas Spring Adizero Tank and the accompanying skirt. To complete the look, Adidas created the Adizero CC Tempaia III shoes.
Caroline Wozniacki‘s draw maybe was a nightmare, but her Adidas Spring Stella McCartney Barricade Dress sure wasn’t! Thumbs up for this design, that follows the trend of keyhole cutouts on back. Shoes: Adidas Stella Barricade 8 Poppy Pink.
Venus Williams and her own brand EleVen are challenging the tennis fashion giants ever more. The Ola collection is an absolute hit and the big Williams sis and Jarmila Gajdosova enjoyed themselves on the courts (Venus still is!) in the EleVen Ola Print Aussie Dress (Jarka even broke her AO curse in it!). Looking at how far Venus has come with her clothing line, it’s hard to believe that she took the leading role in the 2011 Australian Open fashion disaster!
Heather Watson, the new official representative of New Balance, wore the Fall Tournament Racer Tank, which besides in this paradise blue exists also in glacier (grey) and poisonberry (pink), and the New Balance Fall Tournament Pleated Skirt, available in blue, black, white and black grape. Elina Svitolina, as well as Monica Puig, not only looked awesome in their white and yellow/blue Ellesse outfits, but they really drew attention to their sponsor with various fun promotional events during the tournament.
Asics, not surprisingly, brought nothing groundbreaking to the table, although the brand got nice exposure when their representatives Sam Stosur and Coco Vandeweghe clashed for an entertaining showdown in the second round. And all last year’s runner-up Dominica Cibulkova got from her sponsor Lacoste is a change of color from solid navy to white with navy, LOL! Remember that Cibulkova wore only navy dresses throughout 2014? That may even be some sort of a record in history!
While Asics and Lacoste didn’t even surprise with their styles, we expected much more from Lotto. Last year was the company’s breakthrough year and we expected them to start the 2015 with a bang (and we thought that bang would be this black lace dress), but all we got is this flat white/navy piece. From my point of view, this is a huge fail by Lotto, but maybe they’re having a different strategy, to launch a big design at the tournament in Rome, just like they did last year with the memorable floral dress.
And finally Fila! The company boasts its new Platinum collection as the “most advanced, breakthrough collection, with technology as its focal point”, but it could not help Jelena Jankovic stay at the Australian Open for longer than one hour and 18 minutes. The pink version of the dress was more lucky and Julia Goerges made the second week of the Grand Slam. However, both the designs are too simple and can’t compete with fashion-forward Nike, Adidas and EleVen.
Now that we have such an extensive overview in front of us, what do you think, which brand has done the best job for the 2015 Australian Open? What’s your favorite outfit? As for me, Nike has really made an impression and this tournament is definitely marked by Nike, but you know that Adidas somehow always steals my heart and I’ll give my vote to Halep’s separates/Ivanovic’s dress, or even Caro’s lovely light green floral feel.
Don’t leave now! Have a look at my previous Australian Open fashion overviews:
- 2014: All eyes on the Australian Open fashion – a mix of hits, misses and designs that played it safe
- 2013: The WTA fashion side of the Australian Open
- 2012: The best of Nike, Adidas and Fila in Melbourne
- 2011: How do they look? Women’s tennis players at the first Grand Slam of the season
(photos: Clive Brunskill, Mark Kolbe, Wayne Taylor, Patrick Scala, Paul Crock, William West, Robert Prezioso, Mal Fairclough,MANAN VATSYAYANA/AFP/,/Getty Images, Jimmie48)