Venus Williams designs her own clothes under her brand EleVen and she has proved that testing the boundaries does not threaten her, however, there where times when she was too courageous regarding style, ending up in tasteless, uncoordinated and overly provocative outfits, but this year she found the right edge, spicing up the fashion at tournaments with lively patterns, long and accessorized hair and playful manicures.
Here’s the first example of Venus’ statement hair and matching nails in 2013.
The Cross Court Dress was the star of EleVen at the Australian Open.
Venus also sported the watercolor print in a skort paired with a coral and a blue tank.
The same color combinations and prints were present in Venus’ subsequent tournament in Florianopolis.
Tie-dye print, banded midsection, criss-cross straps that wrap along the back of the neck made the Miami Dress stand out.
For Charleston – an ensemble for colder weather and the grey Ad Court Dress with contrast piping on front and back and side pockets.
A pleated skort is a must-have, and Venus paired hers with a printed tank.
For Roland Garros Venus prepared the V-neck Paris Dress with box pleating.
The nice T-racerback didn’t get the well deserved attention as Venus wore long sleeves over it.
The so called Cincy Dress Python features empire waist and peek-a-boo back cutout.
The flowers of the US Open dress will definitely stay remembered in the history of tennis fashion.
And not to mention the oversized ring, manicure and long pink plait.
The evolution of EleVen’s fashion is heading in the right direction, in my opinion. In the beginning the designs were too plain, then they were too tacky, and now Venus has found that happy medium of creating interesting looks which are not over the top. Her last year’s outfits where the best by then, and this year we’ve seen further improvements. The 2011 season was a fashion debacle for EleVen, just as 2010, while 2009 and 2008 were nothing special.
Do you agree with me? And do you enjoy tennis fashion that surprises or you prefer plain and exclusively sporty looks?
Here you can see all Women’s Tennis Blog’s tennis fashion retrospections, dating back to 2007, while this year we’ve so far also featured:
- All Nike dresses Serena wore during her 78 match wins and 11 trophy lifts in 2013
- Tennis fashion of Bethanie Mattek Sands, a daring mix of everything: extravagant clothes, colorful hair, tattoos, and what not
- Masha‘s simple, sporty and subtle styles of 2013
- Overview of Adidas by Stella McCartney designs for Caroline Wozniacki in 2013 – domination of color-blocks, pleats and mesh inserts
- Collage of Adidas on Ana Ivanovic throughout 2013