It’s time for our traditional Grand Slam fashion overview! Unlike in previous years, we will start by looking at the less known brands that made an impact at the 2013 Australian Open and we’ll leave the giants such as Nike and Adidas for the end of the article.
German Mona Barthel followed her Hobart run to the finals with a first-round 7-5 2-6 6-4 defeat to Ksenia Pervak at the Australian Open, but she left in style, wearing a gracious dress from Denise Cronwall‘s 2013 collection. Cronwall’s designs are always feminine and romantic and even though this dress doesn’t have the designer’s signature lace and flower patterns, the wavy seam brings about the recognizable elegant feel.
Another young star Camila Giorgi also had a brief appearance at Melbourne Park, but as always she engraved her fashion mark with a colorful and cheerful outfit that perfectly complements her age and beauty.
Venus Williams is slowly spreading her line and is not the only one wearing her clothes on the tennis courts any more. World No.166, former No.25, Jarmila Gajdosova switched from Lacoste to EleVen and proudly sported the peach and white Oh&Oh tank and a matching skirt. Venus herself is working a dress with watercolor print and thin black contrast binding at the bust, waistline, and shoulders.
Compare Australian Open fashion from previous years:
Two more fashion switches at this Australian Open are Julia Goerges, who came to Fila from Nike, and Svetlana Kuznetsova, who replaced Fila with Qiaodan. Goerges’ Fila debut is all blue: the German was wearing separates from spring 2013 Center Court Collection. Notice that her manicure is perfectly blending with the outfit. Kuznetsova was also all blue, but a different shade of blue, wearing the dress of the Chinese manufacturer.
You must be familiar with the fact Caroline Wozniacki is no longer the sole representative of Adidas by Stella McCartney, as the brand has welcomed Laura Robson and Andrea Petkovic, and by merging with the Adidas Barricade line it brought back its former exclusive player Maria Kirilenko.
Let’s move on to the tennis fashion leaders.
Nike never makes mistakes with Serena Williams and yet again they perfectly reflected her style and body with this purple dress with orange details and orange shoes. World No.1 Victoria Azarenka is sporting a peach Nike Women’s Grand Flouncy Knit Dress, which is also available in ultraviolet.
Maria Sharapova is racing through the draw in Nike Women’s Spring Premier Maria Dress. The color combination is, strangely, the same as most Adidas’ clothes.
I used to be sceptical about the decision of Adidas to match grey and yellow, but now that I’ve seen the outfits many times, I’ve gotten to like them and I find them quite unique and refreshing. Above you can see Ana Ivanovic, Sorana Cirstea and Angelique Kerber sporting the same look.
What’s your favorite look of the 2013 Australian Open? This time I can’t pick my top choice. All the items I’ve shown here I find appealing, except for Kuznetsova’s Qiaodan. (photos: © Neal Trousdale, Denise Cronwall Facebook, Paul Crock/AFP/Getty Images, Cameron Spencer/Getty Images, Tennis Identity)