Maria Sharapova‘s marketability ensured that her luxury brand of sweets Sugarpova, launched in August 2012 in New York, is about to see a %120 return on investment and is now spreading internationally, in particular, ahead of the Australian Open, the Russian organized an official Melbourne Sugarpova launch. But health concerns raised over the sugary product may spoil Sharapova’s image.
The average bag of Sugarpova candy has 84 grams of sugar, equivalent to two cans of Coca Cola, and child psychologist Dr Justin Coulson labeled the tennis star’s nudging people towards an “unhealthy habit” as “simply irresponsible”, especially given the amount of influence she has.
“‘Maria Sharapova is a hugely influential athlete, admired by parents and children alike,” said Corrina Langelaan, campaigns manager for The Parents’ Jury, an Australian organisation which campaigns for responsible advertising and promotion of food. “She has a role to play in promoting healthy lifestyles and, with childhood obesity on the rise globally, spruiking a confectionary range smacks of irresponsible marketing.”
What do you think? Is Sharapova careless? I’d prefer if she made some absolutely healthy product, but even high-sugar sweets are not unhealthy per se, we just have to know to consume them in moderation. And on the bag it says that a serving is 35 grams, i.e. five sweets. It’s up on us and parents to control the intake.
Fashion addition: Sharapova looked more stunning than ever during her Melbourne event, wearing an absolutely wonderful David Koma dress, casual and glamorous at the same time, perfectly paired with geometrical earrings, nude stilettoes and red nail polish. (source: Daily Mail, photo: Sharapova’s Facebook page)