Jelena Jankovic is the leader of Chinese presence in the world of tennis fashion and her clothing sponsor Anta made a small revolution in the beginning of 2009 when they converted the Reebok-clad Jankovic into their representative, while she was on top of the world rankings. So Anta showed great management in exposing the brand to the tennis world, but how great are they in making clothes for the women's tennis market? Let's see on the example of JJ's dresses in her third year of cooperation with Anta.
It's a known fact that Jankovic is all about glitter, vibrant colors and weird patterns, and some atypical designs can work only on her, more precisely, only on her personality. That said, do you think Anta matched JJ's potential to the full?
Initially Anta was mostly labeled as looking kind of cheap. After three years, do you think they've improved? It's hard for me to say, but I can give a small "yes". Or maybe now that JJ's ranking has dropped our expectation are lower? Read more »