Belinda Bencic in the 2024 Asics Melbourne tennis dress

Pregnant Belinda Bencic shows Asics Melbourne tennis dress

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Despite her absence from the upcoming Australian Open due to pregnancy, Belinda Bencic is helping her apparel sponsor, Asics, promote the new spring collection that will be debuted in Melbourne.   View this post on Instagram   A...
Elina Svitolina with her baby daughter Skai in matching Adidas tennis outfit

Elina Svitolina and baby Skai ace fashion at the 2024 Australian Open in coordinated Adidas ensembles

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Elina Svitolina's apparel sponsor Adidas has gone above and beyond to celebrate her remarkable return to the Australian Open by outfitting both her and her baby girl Skai in coordinated ensembles from the new...

New Bidi Badu collection brings Melbourne’s nocturnal charm to the Australian Open

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Bidi Badu's first collection in 2024 remains faithful to the brand's trademark vibrant style. Embracing a palette of bright colors, the pixel squares print draws inspiration from Melbourne's cityscape at night.   View this post on...
Ajla Tomljanovic Original Penguin dress for Melbourne 2024

Original Penguin chooses “happy colors” for the 2024 Australian Open

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Ajla Tomljanovic presents the latest Original Penguin women's tennis collection just in time for the 2024 Australian Open. In an interview with Forbes' Tim Newcomb, who shared these images first, it was disclosed that the...

Genie Bouchard flaunts bikini body in the Turks and Caicos Islands as pickleball debut awaits

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Eugenie Bouchard recently delighted her 2.4 million Instagram followers with glimpses from her tropical retreat in the stunning Turks and Caicos Islands. The former Wimbledon finalist soaked in the sun and relaxed ahead of...

Is tennis fashion in hibernation? Fans miss the magic of the past.

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In the realm of tennis fashion, the yesteryears shimmered with a vibrant tapestry of innovation and glamour, capturing the attention of global audiences. Approximately from 2007 until 2017, each major tournament unfurled a spectacle...

Iga Swiatek monetizes love for Lego, gets brand ambassador deal

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World No.1 Iga Swiatek has always found solace in building Lego sets amidst her demanding tennis commitments. Now, she proudly steps into the role of brand ambassador for Lego in her home country, Poland.   View...
Hsieh Su-Wei

Hsieh Su-Wei bids adieu to singles tennis career

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Chinese Taipei's Hsieh Su-Wei played the last singles match of her tennis career when she lost to Hungarian Anna Bondar 7-6(3) 6-4 in the first round of the Australian Open qualifying. Facing off against a...
Nike Zoom GP Challenge 1 PRM Women's Shoes in Melbourne colorway

Details about new Nike Melbourne tennis shoes in 2024

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To complement the vibrant hues and intricate knit patterns defining Nike's latest collection set to grace the courts of the 2024 Australian Open, the most popular sportswear company unveils an array of tennis shoes...
Ons Jabeur

Ons Jabeur wears Saudi sportswear brand Kayanee, continues to make history in Arab world

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Tunisia's Ons Jabeur, after a decade spent with Lotto sportswear, is set to make waves in the WTA apparel world. Recent reports from tennis writer Reem Abulleil for the National News reveal that the...
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