From the January of 2009 you will be able to watch both women’s and men’s tennis matched on a new online video streaming website TennisTV.com.

The website will offer live streaming of more than 700 matches, highlights, exclusive interviews and behind the scenes features from more than 40 tournaments around the world.

The Sony Ericsson WTA Tour has launched its brand new Mandarin website — the Tour's first ever non-English language website.

It will feature all of the news of their English language website as well as a variety of original content.

Chinese tennis players have been prominently successful in the last few years, and it seems they have just begun their rise. In addition, the Sony Ericsson WTA Tour recently opened its Asia-Pacific Headquarters in Beijing and from 2009 on, the Tour will have major presence and expansion into China market. The new website is just a justification of the increasing presence of tennis in China.

The Sony Ericsson WTA Tour has announced the creation of a special website where tennis fans will be able to watch tournaments live in 2009.

As for women’s tennis events, 21 will be broadcast on the subscription-based site that will offer both live streaming and match highlights. Match highlights will be available for free. Regional restrictions will apply on all content.

"The vast majority of tennis fans enjoy Tennis with a capital "T", and today’s announcement represents an important step forward in presenting our sport to fans in a simple, compelling and unified manner," said Stacey Allaster, President of the Sony Ericsson WTA Tour. (source: Ana Ivanovic's website)

The Sony Ericsson WTA Tour launched one more element of their "Looking for a Hero?" global marketing campaign worth $15 million — "Challenge Your Hero" video platform.

ChallengeYourHero.com is a website where you can compare your tennis skills with those of women’s tennis stars such as Maria Sharapova, Ana Ivanovic, Jelena Jankovic and Dinara Safina. Read more »

The Sony Ericsson WTA Tour announced its landmark 2009 Roadmap calendar, featuring the most sweeping reforms in history to the circuit structure. The aim of the reforms is to create a more fan friendly and healthier system to more consistently deliver stars to top events and reduce withdrawals.

Cornerstones of the 2009 Roadmap calendar:

Longer Off-Season
• 30% increase in off-season (7 to 9 weeks, with season to end in October) Read more »