Women's tennis fashion is attracting a lot of attention, especially at Grand Slams when clothing sponsors and players try to showcase the best they have. So let's see what they've come up for the 2010 US Open.

I'll start with adidas, my overall favorite, as they always make outfits that have a glamorous touch but can also be easily worn at everyday practice.

Daniela Hantuchova and Ana Ivanovic are sporting pink adidas Women's Fall adilibria Dress.

Russians Dinara Safina and Maria Kirilenko are cled in adidas Barricade Top and Skort.

Caroline Wozniacki is looking great in Stella McCartney Tennis Performance Dress, contrasting nicely with Tennis Performance Bra Top. Elena Dementieva and Yonex once again failed to impress with design and fellow blogger C Note, who saw the dress live at the US Open, said that it even looks two sizes too big on Dementieva.

As usual for a Grand Slam, Maria Sharapova has two versions of a Nike dress – one for day matches and a darker piece for night. When we reviewed the dresses from the photos prior to the Open they looked somewhat questionable, but when seen on Sharapova they are a perfect match. You can see the dresses closer here and here.

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Fourth seed Jelena Jankovic had a tough opening match at the US Open against world No.96 Simona Halep of Romania. As Jankovic said, she wasn’t playing her best tennis, but was able to get through.

The 2008 US Open finalist Jankovic lost the first set and found the 18-year-old Halep serving for the match at 5-4 in the decider. Halep was actually two points away from victory, but Jankovic then broke her serve and won all the remaining games to advance to the second round. Final score: 4-6 6-4 7-5.

Halep made her Grand Slam debut at this year’s French Open and lost in the first round as well.

Seed No.11 Svetlana Kuznetsova was pushed to three sets, 6-2 4-6 6-1, in her first round match against Japanese veteran Kimiko Date Krumm, whose last match in the US Open’s main draw prior to her this year’s appearance was a loss in the first round in 1996.

Kateryna Bondarenko sent home eighth-seeded Li Na with a 2-6 6-4 6-2 victory. Li, who reached at least the fourth round in her last three appearances at the US Open, blamed the heat for the defeat and her inability to cope with it. (photo: © Neal Trousdale)

The New York Times Magazine used various forms of media to show how power has changed women’s tennis. The feature including an article by Michael Kimmelman, extraordinary photos and awesome short slow motion videos by Dewey Nicks has attracted a lot of positive attention in the tennis world, so make sure to check it out.

The article mentions a number of women’s tennis players and their stories, the expansion of the WTA to the Chinese market, the increase in prize money and equal pay at Grand Slams, the difficulties tour pros (or "independent contractors" as Stacey Allaster, CEO of the Sony Ericsson WTA Tour, likes to call them) can face in earning a living, the influence of Serena and Venus Williams, etc.

The slideshow and videos include Serena Willams, Jelena Jankovic, Kim Clijsters, Elena Dementieva, Victoria Azarenka, Samantha Stosur and Vera Zvonareva. I love how Dementieva's grace accompanies the delicate music of the video. Also, it's a nice surprise to see Sam looking like a ballet dancer. (via Down the Line)

Qualifier Iveta Benesova recorded the biggest victory of her 12-year pro career by upsetting top seed and world No.3 Jelena Jankovic in the second round of the Rogers Cup in Montreal. The world No.75 Benesova, in 2009 ranked as high as No.25, defeated Jankovic 7-6(3) 6-3, even though the Serb had a 5-3 lead in the first set.

After having to retire from matches at both Wimbledon and Portoroz, with back and ankle injuries respectively, Jankovic hasn’t been playing well. She lost her opening match at San Diego and her second match at last week’s tournament in Cincinnati, and at both events she was top-seeded.

Having not played many matches lately, Jankovic is not very confident for the US Open, the only Grand Slam she reached the final of. (photo courtesy of Fiji Water)

Top seed Jelena Jankovic lost in straight sets in the second round of the Mercury Insurance Open to Alisa Kleybanova, despite leading 4-0 in the first set. Jankovic even had three set points at 5-3, but Kleybanova won eight straight games to take the score to 7-5 4-0 and eventually win the match 7-5 6-2.

The second-ranked Jankovic said she was afraid to run a lot because it was just her first match since injuring her left ankle in Portoroz two weeks ago. The world No.28 Kleybanova defeated Jankovic two times in 2009 and now leads their head-to-head record 3-2.

The 21-year-old Russian, who won her first WTA title in Kuala Lumpur in February, has reached only her third quarterfinal of the season. (photo: John Bolan)

Wimbledon may have strict dress code but there still is enough space for players and their brands to experiment and bring something new and exciting. Let's see how successful they've been this year.

Let's start with Venus and Serena Williams. We've already paid close attention to both Venus' Eleven dress and Serena's Nike dress, but it's worth mentioning them again – Venus was definitely unique with fringes all over the bottom part of the dress, while Serena wore a more classic design inspired by strawberries and cream and a cute narrow headband. Just to use the opportunity to mention that the sisters, twice defending champions, lost in doubles quarterfinals today to Elena Vesnina and Vera Zvonareva 3-6 6-3 6-4.

Chinese brand ANTA and Jelena Jankovic were simple and classy at this year's Wimbledon. JJ also sported a customized racquet bag and was fully equipped for the greatest Grand Slam.

Once my favorite tennis fashion designer Stella McCartney seems to be lacking inspiration as Caroline Wozniacki has been wearing pretty much the same dress for months. Now I can't blame her, why bother when you're going to lose your match in 46 minutes (sorry, Caro). Talking about Stella, we have to mention Maria Kirilenko who looks awesome even in the simple adidas BARRICADE top and skort. Read more »

To my relief, Venus Williams’ Wimbledon dress is nothing like her Roland Garros outfit, but the bottom part does make me say “why”, even though it could be argued it’s kind of fun and party-like. Venus said the dress is inspired by Tina Turner.

It doesn’t happen often, but I find absolutely nothing tacky about Jelena Jankovic dress, although it is more likely to get unnoticed than other ANTA pieces she wore. Every JJ’s outfit brings at least a small smile on my face, and even though the white Wimbledon dress is so simple, nice and normal, the full outfit makes sure we're not left without that shock moment.

JJ is serious business, Federer, watch out! (via Down the Line)

Wimbledon is just days away and the annual party celebrating the tournament was held at the Roof Gardens in West London's Kensington last night. As usual, the WTA players gave their best to look good and glamorous, and oh well, as usual, their success was sporadic.

Let's start with the bright examples. Venus Williams and Maria Sharapova were spot on. Their dresses are perfect fits and just right for the occasion.

Defending champion Serena Williams looked like a pop star and I'm sure this profile picture will stay remembered for a while. Dinara Safina was having one of her better appearances, although I'm convinced this is not the best she can offer. Read more »

Fourth-seeded Jelena Jankovic cruised to a 6-4 6-2 victory over seed No.23 Daniela Hantuchova and advanced to the French Open quarterfinals where she will play the winner of the match between world No.107 Jarmila Groth and world No.36 Yaroslava Shvedova.

Slovakia’s Hantuchova had only one break point during the match, which she didn’t convert, and Jankovic was steadily moving towards victory. The Serb broke Hantuchova for a 5-4 lead and then won her service game to take the opening set. In the second set, Jankovic broke Hantuchova in the first and third games, then established a 4-0 lead, and even though she blew one match point at 5-2 on Hantuchova’s serve, she used her service game to finish the match. Hantuchova made twice as much unforced errors as JJ, 16-8.

Jankovic has a perfect 4-0 record against Groth, and 2-1 record against Shvedova, whom she will more likely play in the quarters. Shvedova defeated Jankovic in the second round of the US Open last year, after three sets and two tiebreaks. (photo: Stephane Martinache)

Serbia’s Jelena Jankovic fought hard to avoid the fate of countrywoman Ana Ivanovic and survive the challenge of Estonia’s Kaia Kanepi to reach the third round of the 2010 French Open.

The fourth-seeded Jankovic cruised through the first set, before losing the second set to the 118th-ranked qualifier Kanepi, who was a Top 20 player a year ago. In the decider, Jankovic couldn’t capitalize on her 4-2 lead right away,  but from 4-all she confidently finished the match 6-2 3-6 6-4 and leveled her career record against Kanepi at 1-1.

Jankovic’s opponent in the third round will be seed No.27 Alona Bondarenko.

Additional info: This is not related to this match and Roland Garros, but it is to Jankovic. Remember Jankovic's imitation of Ivanovic's fist pumping? Well, both were asked about the incident, and their comments are hilarious. Like none of them wanted to comment on it, but of course they couldn't help it. As you can imagine, Ivanovic had more control over herself. Read on. (photo: Stephane Martinache)