Alize Cornet leaves Lacoste for Lotto tennis clothes

After years of being sponsored by Lacoste, France’s world No.38 Alize Cornet announced a switch to Lotto, joining Agnieszka Radwanska as the Italian company’s leading tennis representative.

The Frenchwoman used to pair her Lacoste dresses with Nike shoes, while now she’s going to be clad in Lotto from head to toe. It will be a big change for Cornet, as Lacoste is known for keeping designs within the boundaries of standard tennis fashion, as you can see in my Fashion Retrospection of Dominika Cibulkova’s 2017 Lacoste designs, while Lotto often features fabrics and cuts that are not typical for sports clothes, their recent Flamiflower collection being a good example of what I’m talking about.

Starts of new seasons are often filled with clothing sponsor changes. World number one Simona Halep is no longer with Adidas and we’re awaiting her tomorrow’s doubles match at the Shenzhen Open to see which brand she’ll sport, while Anastasia Pavlyuchenkova is also gone from Adidas and even though everyone assumed she’s switched to Joma, judging by one of her practice photos, I’m not entirely sure that it’s Joma that she’s wearing at the Hopman Cup in Perth this week, as I can’t spot any logos on her outfit. Do you have more info about Pavlyuchenkova’s new apparel?

UPDATE: Here’s Alize debuting Lotto’s Spring Nixia Dress during her first-round win over Caroline Garcia at the Brisbane International on December 31st. When asked about her clothing switch, the Frenchwoman jokingly commented:

Yeah, I think Lacoste burned all its money on Djokovic. And he didn’t play the whole year, so good investment! Congrats, guys!

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5 thoughts on “Alize Cornet leaves Lacoste for Lotto tennis clothes

  1. Ozzie

    Probably Joma has not made any outfits for Nastia. We’ll have to wait a little longer for that.

    I’m actually surprised Simona is no longer with Adidas. I guess the brand wants to invest more on Grand Slam Champs like Muguruza, Ostapenko and Kerber as well as Caro in the women’s side. Its a Marketing strategy I supposed.

    The start of this new season is what I’m excited about with players switching brands.

    Happy New Year WTB and Marija!!!!

  2. Marija Post author

    Ozzie, but Joma’s Spring 2018 collection is already available at retail. Why wouldn’t Nastia wear it? As for Simona, read my article about their split, it was just a matter of bad timing, actually a big mistake and neglect by Simona’s team. Happy New Year! I hope you’ll continue reading WTB in 2018 🙂

  3. Ozzie

    I think so too. Simona’s management team definitely wants more money from Adidas given She ended the year ranked no.1. I remember during the time Jankovic ended 2008 as no 1, Reebok did not continue their partnership. I hoped they stuck with Adidas, I don’t know if there is another company who will pay what they are asking for other than Nike probably, but who knows, right?

    I am an avid reader and will definitely continue reading your blog. 🙂

  4. Marija Post author

    Ozzie, I suppose there are others who are willing to pay better, it’s not that No.1 players are always sponsored by Nike or Adidas, but let’s which company it will be. So far in Shenzhen, during practice sessions, she’s still wearing Adidas!

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