It's becoming increasingly popular for WTA players to launch their own fashion collections. We're only a week into the 2017 season and we already have two players, India's Sania Mirza and Belgium's Kirsten Flipkens, promoting their own tennis clothes.
En route to winning her 41st doubles title at the Brisbane International, Mirza showcased tennis gear with "SM" logo, her own brand. The Indian superstar used to be sponsored by Adidas for years, while this week in Brisbane she debuted an orange and black kit from her personal collection.
Mirza's partner in Brisbane was Bethanie Mattek Sands and the victory will actually dethrone Mirza from the No.1 doubles ranking in favor of her American partner, who is currently ranked No.5.
Also busy in the fashion department is singles world No.64 Kirsten Flipkens, who revealed her own tennis apparel called DB flppr, created in cooperation with DeuxBelges.
On Facebook, the Belgian displayed these white and black tanks and promised to frequently deliver new, original on-court and off-court clothes for both women and men.
WTA players venturing into the world of fashion designers is not a new phenomenon. Most famously, Venus Williams has developed a highly successful brand EleVen, a serious competition to giants such as Nike and Adidas, while we also have Chris Evert's Chrissie by Tail, Tonic by Martina Hingis, Nike's Maria line created with Maria Sharapova's inputs, Dominika Cibulkova's Domi brand, and Marion Bartoli's colorful contributions to Fila in 2016. Have I forgotten anyone? Tell me in the comments!