Unlike most brands that decide to launch their new staff at the Australian Open and clothe their players in last year’s apparel at the tournaments leading up to Melbourne, Venus Williams was eager to showcase her new EleVen collection right at the start of the 2015 season and it accompanied her all the way to the Auckland title, where she beat top seed Caroline Wozniacki in the final.
Now that the collection has finally become available at retail, let’s have a closer look at some items.
The Ola collection, as it is called, features solids and prints, basically combining just three colors: teal, black and white.
During her week in Auckland, Venus combined separates: in her title match the seven-time Grand Slam champion worked the EleVen Ola Print Love Tank with a style similar to the EleVen Ola Accelerate Skirt, while we could also see her in the EleVen Ola Tie It Up Tank, featuring cute thin crossing straps adorned by a lightly-sewn printed tie in back (my favorite top from the collection!), and the EleVen Ola Print Get Going Skirt.
Now we’re approaching the big thing, what will the big Williams sis wear at the Australian Open? Probably one of these two dresses, actually, she’s likely to wear both, in my opinion, as she’s not like players representing huge brands sticking to one and only design dedicated to them.
The EleVen Ola Print Aussie Dress features a V-neck imitation, figure-flattering trim at the waist, plus, to my liking Venus has continued to play with back designs and now we have a decorative use of teal trim on V-shaped back.
The EleVen Ola Aussie Dress is actually very similar, but due to its hardly-visible V-neck imitation you get a completely different look, and I have to say I prefer the printed version this time.
And oh, I almost forgot, there’s this cute EleVen Ola Print Headband as well.
What do you think? Will Venus rule the Australian Open courts in these designs?
Have a look at what Fila, Adidas and Nike have prepared for the 2015 Australian Open:
- Adidas Spring Barricade by Stella McCartney collection for Caroline Wozniacki
- Fila Platinum collection for Jelena Jankovic‘s and Julia Goerges‘ Australian Open campaigns
- Nike‘s styles for Maria Sharapova, Serena Williams and Vika Azarenka
- A close look at Ana Ivanovic‘s 2015 Australian Open dress and the rest of Adidas Adizero spring clothes
UPDATE: Here’s Venus posing in her dress for the 2015 Australian Open.
(Auckland photo: Getty Images: Anthony Au-Yeung)