When tradition meets modern women's tennis fashion at Wimbledon 2014

Wimbledon is the classiest tennis event and I have to say I appreciate it that they nurture the tradition of white clothes and professionally dressed tournament staff. Let's see how our women's tennis players merged the All England Club tradition with the latest trends in sports fashion, just as we've been doing for every Grand Slam since 2010.

I'll start with my favorite big brand – Adidas. Recently I've done an extensive overview of their new Stella McCartney clothes, which we have the pleasure of seeing in action at the grass of Wimbledon.

Caroline Wozniacki at Wimbledon 2014

Caroline Wozniacki is rocking her best form in a long time and she's doing it in style – in a cute Stella McCartney Barricade Dress with a two-layered ruffled hem. The Dane's shoes are Adidas Stella Barricade 8 White.

Andrea Petkovic at Wimbledon 2014

We were wondering how the overly feminine line would suit the very sporty Andrea Petkovic, but the German picked the vintage-looking Stella McCartney Barricade Polo Tank and the diagonal ruffles were not too busy for the no-frills tennis star, especially since she paired it with a classic Barricade Skort.

Ana Ivanovic at Wimbledon 2014

Ana Ivanovic is wearing an Adidas dress that is, strangely, not available at retail, although, you can find the exact same style in separates – the Summer All Premium Tank and the All Premium Skort. The Serb is marching through the draw in Adizero Tempaia III shoes.

FASHION AT PREVIOUS WIMBLEDONS

Agnieszka Radwanska

Lotto's Agnieszka Radwanska put the flowery prints on the side for now and hopped into the Spring Nixia Dress.

Venus Williams at Wimbledon 2014

My favorite dress of the tournament has to be Venus Williams' EleVen Strisce Break Back Dress with a single front pleat, lovely cap sleeves and shoulder mesh inserts for a perfect touch of subtle detailing. The five-time champion's 2014 Wimbledon campaign will stay remembered by this classy dress and her graceful smile when she left the tournament at the hands of Petra Kvitova in the third round.

Serena Williams Wimbledon 2014

Venus' mighty sister Serena Williams is the queen of Nike and at this year's Wimbledon the legendary American was clad in a Lawn Novelty Knit Dress, characterized by an open back, knit jacquard skirt and waist-defining band. Of course, there was also this smart Nike suit for the warm-up!

Maria Sharapova at Wimbledon 2014

While we're at Nike, we can't avoid to mention the unprecedented queen of women's tennis fashion - Maria Sharapova. Ten years after lifting her first Grand Slam trophy as a 17-year-old here at Wimbledon, the stylish Russian stepped on the grasscourts in a sporty Nike racerback dress, which is, just like Ana Ivanovic's, not available in stores. Not only is Sharapova not wearing the separates that Nike is advertising as her Wimbledon collection, but she's also not wearing the Nike Zoop Vapor 9.5 Tour shoes from the Nike promo.

Jelena Jankovic at Wimbledon 2014

Jelena Jankovic's appearance at this year's Wimbledon was so short that we will remember it more by her Dolce&Gabbana Pre-Wimbledon party dress than by her on-court outfit. The Serb lost in the first round of both singles and doubles and her lovely Fila dress didn't get the exposure it deserves. JJ wore the white version of the Fall Lawn Tennis Dress, unique for its paneling on both front and back. Julia Goerges displayed the equally lovely Fall Lawn Tennis Tank and pleated Fall Lawn Tennis Skort combo from the same collection.

Alize Cornet

Alize Cornet made the biggest surprise of the tournament by escorting world No.1 Serena Williams from the All England Club in the third round. The Frenchwoman achieved this memorable career moment in a classic Lacoste ribbed-collar sleeveless dress. Lacoste is generally not my favorite, due to their repetitive color schemes and overly classic designs, but this white dress with a bit of trendy mesh detailing is nothing but perfect for Wimbledon. Thumbs up for the Croc!

Heather Watson

And I'd like to end this overview with a new brand in the tennis world - Heather Watson is now wearing Lululemon, having switched from K-Swiss. I've mostly read negative comments about this dress, but I don't find it that bad and I'm excited to see what they will bring up in the future.

Overall, I think this Wimbledon has been quite subdued, in a positive way. Players brought up only subtle experiments, just enough to give some visual interest to their outfits and to add a touch of trendiness, while bringing out the best of classic female sports fashion. Sometimes it's nice to distance from the fleshy colors and crazy designs and come back to the ever-lasting basics. What's your opinion? (photos: Jon Buckle, Florian Eisele, Scott Heavey, Chris Raphael, Javier Garcia/AELTC, Moo's Tennis Blog)

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5 thoughts on “When tradition meets modern women's tennis fashion at Wimbledon 2014

  1. Brenda

    I love Kirilenko's outfit. It's the same as Petkovic but Maria has a better body to rock it. I also adore Caroline's dress. Finally Stella is doing a great job with her. Lacoste's was ok and I'm also happy because Vika is wearing shorts again jaj
    Great post

  2. Marija Post author

    Brenda, Stella has an overall impressive collection, but my favorite Wimbledon dress is definitely Venus'. I also love Fila's paneling.

  3. an

    i like maria kirilenko's outfit on wimbledon, looks great on her. ad julia georges fila too. ;) im obsesses o lululemon now. i think lululemon is popular in the US. Quite expensive tho. poo.

  4. Marija Post author

    An, I'm also in love with Lululemon. It doesn't exist in my country, but I came across it on Pinterest and I really like their designs. It's nice to see them in tennis.

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