It’s been five years since I started the Grand Slam fashion overviews at Women’s Tennis Blog and it has proved to be one of reader favorite sections. Let’s see how top brands decided to match their brightest stars with the red clay of the French Open this year. Some brands like Adidas and Nike have always embraced change, colorfulness and innovativeness, but what about Lotto and Fila, is their new approach heading in the right direction?
I’ll open with my absolute favorite collection this spring – the grass green Adidas by Stella McCartney! How disappointing it is that Stella’s brand ambassadors all suffered unfortunate fates – Laura Robson didn’t even enter the tournament because of a wrist surgery, Maria Kirilenko won just three games in the first round, while heartbroken Caroline Wozniacki also lost her opener, her worst result at the French Open since 2007.
Kirilenko was wearing the Adidas Women’s Stella McCartney Spring Tank, featuring dual back construction with standard and racerback silhouettes, while Wozniacki’s top was Adidas Women’s Stella McCartney Spring Seamless Tank. Both players wore the pleated green skort and Barricade 8 White/Orange shoes.
For all the fans of traditionally clay-compatible color blue, Adidas created this lovely dress with asymmetrical neckline and colorful back. The top representative of the item, officially called Adidas Women’s Roland Garros On-Court Dress is Ana Ivanovic, but it also stood out when Kristina Mladenovic made the first big upset of the tournament on Tuesday by taking out former champion and second seed Li Na. Shoes: CC Adizero Tempaia III.
Jelena Jankovic has a fun personality and these lively stripes of her Fila dress perfectly bring that out. Obviously, this item is not for everyone, but if you’re as full of life and as cheerful as JJ, it may be just what you need. A bit more toned down version of this look is the French Open Fila outfit of Julia Goerges – actually, Goerges didn’t even wear the striped skirt, she wore the solid navy one and in her second-round loss to Eugenie Bouchard she wore long sleeves, so the bright yellow tank was also not on display.
By the way, did you know that Goerges was using a Babolat racquet which has an app in the handle and it records all the data about her shots, which you can later analyse!
Agnieszka Radwanska brought a whole garden to the French Open clay with this much-talked-about Lotto dress, groundbreaking for the generally overly simple and conservative brand. I’ve heard both positive and negative comments. I believe that the brand is at least heading in the right direction with this Lotto Special Edition Maddy Collection, but Aga’s colleague Anne Keothavong doesn’t agree and hasn’t refrained from sharing her thoughts on Twitter: “Trying really hard to like Aga’s dress but it’s not really happening.”
PAST FRENCH OPEN FASHION OVERVIEWS:
- 2013: Roland Garros – who wins the battle of WTA tennis fashion?
- 2012: The richness of WTA outfits at the claycourt Grand Slam – video overview
- 2011: Spring tennis fashion – French Open edition
- 2010: Roland Garros WTA fashion radar
Let’s move on to the biggest brand – Nike. They have a bunch of top names signed and most of them go far at tournaments, but this time three of their four biggest representatives didn’t even make it past the second round – Victoria Azarenka decided to skip the French Open because of her foot injury, Li Na lost in the first round to Mladenovic, and most strikingly Serena Williams fell to Garbine Muguruza in straights in the second round.
Serena Williams was trying to defend her title in the Nike Women’s Summer Novelty Knit Dress with unique knit jacquard skirt. Colors of choice: venom green and grey. The item also exists in navy. Maybe the dress is too short, but Serena was definitely making a statement. With her greatest threat out, Maria Sharapova is fighting to grab the trophy again in the Nike Women’s Summer Maria Premier French Tunic, which I’m sure you’ve read enough about if you’re a regular at Women’s Tennis Blog. Masha’s shoes: Nike Zoom Vapor 9.5 Tour.
For more information about all the Nike kits for the 2014 French Open, visit my earlier detailed post about the collections here.
After returning to the tennis fashion scene, Venus Williams‘ brand EleVen has been stronger than ever. Even though Venus’ performance didn’t live up to her company’s current slogan “Look good, play well”, the American has done an amazing job in promoting the new Aurora Collection, recognized by its abstract artistic multicolored all-over print.
And last but not least, I’ll have a look at Lacoste. Unlike Lotto, they have not joined the bandwagon of change and are sticking to their traditional style, which in majority of cases features classic navy and white items. No experiments with color, no experiments with style. Lacoste’s brightest stars, Dominika Cibulkova and Alize Cornet, are/were wearing the so called Lacoste Women’s Spring Mesh Yoke Dress, a collared item with five bottoms as a detail in the front.
What do you think, how have the top brands prepared for the 2014 French Open? Is Adidas also your favorite? Are you a fan of Lotto’s fashion risk, or you’re more for sticking to tradition like Lacoste? Fila also didn’t play it safe! What about Nike, did they dress to impress?