French Open 2014 WTA fashion overview: Have fashion risks turned into hits?

It's been five years since I started the Grand Slam fashion overviews at Women's Tennis Blog and it has proved to be one of reader favorite sections. Let's see how top brands decided to match their brightest stars with the red clay of the French Open this year. Some brands like Adidas and Nike have always embraced change, colorfulness and innovativeness, but what about Lotto and Fila, is their new approach heading in the right direction?

Caroline Wozniacki at the 2014 French Open

I'll open with my absolute favorite collection this spring – the grass green Adidas by Stella McCartney! How disappointing it is that Stella's brand ambassadors all suffered unfortunate fates – Laura Robson didn't even enter the tournament because of a wrist surgery, Maria Kirilenko won just three games in the first round, while heartbroken Caroline Wozniacki also lost her opener, her worst result at the French Open since 2007.

Kirilenko was wearing the Adidas Women's Stella McCartney Spring Tank, featuring dual back construction with standard and racerback silhouettes, while Wozniacki's top was Adidas Women's Stella McCartney Spring Seamless Tank. Both players wore the pleated green skort and Barricade 8 White/Orange shoes.

Kristina Mladenovic at the 2014 French Open

For all the fans of traditionally clay-compatible color blue, Adidas created this lovely dress with asymmetrical neckline and colorful back. The top representative of the item, officially called Adidas Women's Roland Garros On-Court Dress is Ana Ivanovic, but it also stood out when Kristina Mladenovic made the first big upset of the tournament on Tuesday by taking out former champion and second seed Li Na. Shoes: CC Adizero Tempaia III.

Jelena Jankovic at the 2014 French Open

Jelena Jankovic has a fun personality and these lively stripes of her Fila dress perfectly bring that out. Obviously, this item is not for everyone, but if you're as full of life and as cheerful as JJ, it may be just what you need. A bit more toned down version of this look is the French Open Fila outfit of Julia Goerges – actually, Goerges didn't even wear the striped skirt, she wore the solid navy one  and in her second-round loss to Eugenie Bouchard she wore long sleeves, so the bright yellow tank was also not on display.

By the way, did you know that Goerges was using a Babolat racquet which has an app in the handle and it records all the data about her shots, which you can later analyse!

Agnieszka Radwanska in flowery Lotto dress

Agnieszka Radwanska brought a whole garden to the French Open clay with this much-talked-about Lotto dress, groundbreaking for the generally overly simple and conservative brand. I've heard both positive and negative comments. I believe that the brand is at least heading in the right direction with this Lotto Special Edition Maddy Collection, but Aga's colleague Anne Keothavong doesn't agree and hasn't refrained from sharing her thoughts on Twitter: "Trying really hard to like Aga's dress but it's not really happening."

PAST FRENCH OPEN FASHION OVERVIEWS:

Serena Williams in Nike French Open 2014 dress

Let's move on to the biggest brand – Nike. They have a bunch of top names signed and most of them go far at tournaments, but this time three of their four biggest representatives didn't even make it past the second round - Victoria Azarenka decided to skip the French Open because of her foot injury, Li Na lost in the first round to Mladenovic, and most strikingly Serena Williams fell to Garbine Muguruza in straights in the second round.

Maria Sharapova at the 2014 French Open

Serena Williams was trying to defend her title in the Nike Women's Summer Novelty Knit Dress with unique knit jacquard skirt. Colors of choice: venom green and grey. The item also exists in navy. Maybe the dress is too short, but Serena was definitely making a statement. With her greatest threat out, Maria Sharapova is fighting to grab the trophy again in the Nike Women's Summer Maria Premier French Tunic, which I'm sure you've read enough about if you're a regular at Women's Tennis Blog. Masha's shoes: Nike Zoom Vapor 9.5 Tour.

For more information about all the Nike kits for the 2014 French Open, visit my earlier detailed post about the collections here.

Venus Williams - Aurora EleVen dress

After returning to the tennis fashion scene, Venus Williams' brand EleVen has been stronger than ever. Even though Venus' performance didn't live up to her company's current slogan "Look good, play well", the American has done an amazing job in promoting the new Aurora Collection, recognized by its abstract artistic multicolored all-over print.

Alize Cornet at the 2014 French Open in Lacoste

And last but not least, I'll have a look at Lacoste. Unlike Lotto, they have not joined the bandwagon of change and are sticking to their traditional style, which in majority of cases features classic navy and white items. No experiments with color, no experiments with style. Lacoste's brightest stars, Dominika Cibulkova and Alize Cornet, are/were wearing the so called Lacoste Women's Spring Mesh Yoke Dress, a collared item with five bottoms as a detail in the front.

What do you think, how have the top brands prepared for the 2014 French Open? Is Adidas also your favorite? Are you a fan of Lotto's fashion risk, or you're more for sticking to tradition like Lacoste? Fila also didn't play it safe! What about Nike, did they dress to impress?

All these clothes can currently be found at Tennis Warehouse, while Europeans can buy them at Tennis Warehouse Europe(photos: FFT)

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13 thoughts on “French Open 2014 WTA fashion overview: Have fashion risks turned into hits?

  1. dxana

    Yeah, Agnieszka's dress has made Lotto topic which good promotion for the company. No publicity is bad publicity that fact is getting talk about us good publicity cause they know they getting attention.

    I comment on initial Stella McCartney post that I didn't expect Maria nor Caroline to go far this year in Roland Garros.

  2. sunny

    I loved Maria's dress. I liked Serena's color choice, but not the bottom part of the dress.
    Adidas is getting repetitive. Caro's dress was bad as usual

  3. July

    Petko is still in and wearing the green skirt from Adidas, I like it. But Agas flowery dress is just too much. Lacoste and Nike tend to make their outfits way to short, I don't want to see what players wear underneath, seriously…

  4. Brenda

    Caroline's outfit was by far the best one. I do not understand why Maria did not wear the dress as she did at the promotional pictures. It has a lot more grace as a tunic with leggings than that.

  5. sru

    my fav dresses are
    1- serena love the colors
    2- eugenie bouchaard i am suprised u didn't include that dress i think maria is doing great job with bouchard if she is the one designing her dresses ( is she ? )
    3- stella's dresses/ ana ivanovic nothing new but still i like it
    4- JJ hope she wins this slam fingers crossed
    i also like what simona halep is wearing i like the color combinations and also goerges's dress

  6. tenniz-fan

    I like that purple-orange-combination that Halep and Muguruza are both wearing. It's so much better compared to the light-blue and orange combination on the same design in my opinion. Also looks extra nice on clay, I think.

  7. el

    I like Maria Kirilenko and Maria Sharapova the colors are nice while radwanska's out fit is too much,doesnt suit on her. Caroline looks awful on her.

  8. Marija Post author

    Sru, yes Bouchard is wearing Sharapova's designs. I feel like I've included enough of Nike.

  9. Abinam

    Sloane's lemon yellow dress is also good..and yeah Bouchard's outfit ..i really liked it.

  10. D

    I love Maria's outfit…especially her two-toned visor! Do you know if it is made exclusively for her as I can't seem to find it anywhere on the internet! And all the website seems to suggest that she just wears the normal visor in 'atomic orange' while in reality, she has the 'pink glaze' bit on the cap…

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