Ellesse is back on the tennis courts for the first time in several years and their WTA global ambassador in the new “Together We Play” campaign is 19-year-old world No.38 Elina Svitolina of Ukraine, alongside German ATP star Tommy Haas.
Through #togetherweplay Ellesse want to bring people together through sport. In the official campaign film, Svitolina and Haas are using their tennis skills against an unusual opponent – the Ellesse paint cannot shooting the brand’s colors.
And in case you thought that paint in the ad is just a special effect, this behind-the-scenes video will prove that Svitolina and Haas were really splashed by paint. A tough day at work!
Ellesse’s most prominent representative used to be Nadia Petrova, and it was far from a match made in heaven, but it seems to me that the brand is back with a fresh and toned-down feel, aiming to progress in the right direction and leave the past behind.