World No.19 and Australian Open semifinalist Eugenie Bouchard has the game and the looks to succeed Maria Sharapova in the synergy of tennis and business and the blond Canadian's feature in the March 2014 issue of Flare Magazine in her country is just the early proof of her projected stardom.
A Louis Vuitton Neverfull and nude Christian Louboutin heels are Genie's two most recent luxurious purchases and if she continues to stride in the current direction, she will definitely have many more such buys, just like Sharapova who sure knows business and the fact that she picked Genie to promote her Nike fashion line confirms the 19-year-old's marketing potential.
Sharapova is not the only one seeing bucks in Bouchard. The Canadian's agent, Sam Duvall, said that Bouchard has the personality, game and looks to even surpass Sharapova's commercial success, while Stacey Allaster, chief executive of the WTA, considers Bouchard an incredibly talented and marketing-savvy athlete who is a very marketable brand ambassador, excellent for partnerships. (sources: The Slice, BBC)