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All eyes on the Australian Open fashion – a mix of hits, misses and designs that played it safe

Grand Slams always promise big tennis action, but the factor of looking good while executing that power shot is also high on a priority list and sports clothing companies are stepping in to help players look stylish and fresh in the demanding matches, especially in the sweaty weather conditions of the Australian Open.

Maria Sharapova

Let's start with the tennis fashion icon Maria Sharapova. In the preview images of her Nike Premier Tunic Dress it seemed that the Russian would take quite a fashion risk with long printed shorts, but in action it turned out that the outfit is much more regular, with the tunic resembling a dress and the shorts not dominating the outfit at all. All in all, a clean piece but nothing spectacular.

Eugenie Bouchard - Australian Open 2014

Much more interesting is the ensemble of Eugenie Bouchard, who is wearing a long high-waisted Nike Women's Spring Premier Maria Skort and a corresponding tank with racerback and keyhole cutout.

Serena Williams at the 2014 Australian Open

Serena Williams looks comfortable in her Nike Women's Spring 1 Serena OZ Open Dress, even though I would like to see something new in the style of the No.1 women's tennis player – she's been recycling the feminine V-neck dresses for too long. Still, I love the color-blocking, especially the fact that the back is solid black, which I didn't expect on the basis of the preview pics.

Li Na's Nike kit for the 2014 Australian OpenVika Azarenka - 2014 Australian Open

Fans of classic style will definitely go for Li Na's V-neck cap sleeve top and a magenta skirt, while those who love separates with a bit of edge have Victoria Azarenka's Nike Women's Spring 1 Advantage Print Tank and a matching Pleated Woven Skort.

Before proceeding to Nike's biggest rival Adidas, I'd like to mix in some extraordinary tennis fashion not necessarily affiliated with the leading brands.

Bethanie Mattek SandsMarion Bartoli wristband

Of course, Bethanie Mattek Sands always comes to mind first when we think of out-of-the-box sense of style. The photo above speaks for itself, but here I'd like to add that the American is wearing wristbands designed by Marion Bartoli! The wristbands are actually not solid black, as you might think from the photo, they are quite heavily adorned with some crystals.

Sloane Stephens at the 2014 Australian Open

Sloane Stephens is staying faithful to her lively colors from the Under Armour brand. This fortnight she's in orange.

Svetlana Kuznetsova at the 2014 Australian Open

Svetlana Kuznetsova's previous partnership with Fila was a match made in heaven, but her subsequent sponsor Qiaodan is still failing to make the cut.

Venus Williams EleVen 2014

In my overview of Venus Williams' 2013 dresses I stated that the American's designs have finally reached the desirable, if not top level, and the Approach Shot Dress recognized by the tie dye zebra print is definitely among the fashion favorites of this Australian Open. Of course, the brand is EleVen!

Aga Radwanska

With Lotto there are no risks, but also no rewards – as evidenced by this nice but not extraordinary dress of Agnieszka Radwanska.

Jelena Jankovic at the 2014 Australian Open

The hottest most wanted accessory of the tournament was definitely ice in all its shapes and forms – in towels, vests and wherever you could fit it in, so I couldn't even find a decent photo of Jelena Jankovic in her 80's-inspired Fila dress :)

Caroline Wozniacki at the 2014 Australian Open

When I first saw Caroline Wozniacki's Adidas by Stella McCartney dress for the Australian Open I thought that already in January we had our fashion miss of the season, but the dress turned out to be quite flattering and even photographs well.

Ana Ivanovic at the 2014 Australian Open

From Grand Slam to Grand Slam Adidas Adizero continues to be my favorite! Ana Ivanovic is in my opinion the best representative, but the items from the collection can't fail on anyone, and a lot of players are wearing them, most notably Daniela Hantuchova. Interestingly, the dress is available only in blue, the version you see above. Currently it can be bought for $90.

Which WTA player has the best outfit at the 2014 Australian Open according to you? Also, feel free share in the comments below your take on designs and brands I didn't mention in this post.

BLAST FROM THE PAST – FASHION AT PREVIOUS EDITIONS OF THE AUSTRALIAN OPEN

For an overview of Grand Slam fashion dating back to 2010, visit my page dedicated to what the players were wearing at the Australian Open, Roland Garros, Wimbledon, US Open, and a special addition of the WTA Championships. (photos via Australian Open)

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9 thoughts on “All eyes on the Australian Open fashion – a mix of hits, misses and designs that played it safe

  1. tenniz-fan

    I don't like Bouchard's outfit; the top part is just fine but the skirt looks weird on her IMO.

    I think Caro's dress looks much better in action than in the photos we saw earlier. I also like those bright colors on Sloane, Under Armour is doing great job with her.

  2. Marija Post author

    Tenniz-fan, Sloane is definitely one of my favorites, simple and sporty but yet with just enough details and pop of contrast on lively and colorful outfits.

  3. CRM

    Venus is without doubt the best dressed for this AO.

    Wozniacki is the worst – couldn't work out where my grandma's old curtains had gone to. Looks like a cheap knock off on the style of Na Li's skirt from last years AO and the style of skirt Serena wore at the 2012 Championships & 2013 Brisbane. A very very cheap knock off.

    Sloane looks good in her outfit, although the bottom part of the dress makes her backside appear larger … or has it just been the skirts she's worn before hasn't drawn any attention to herself ???

  4. Rick

    Wozniacki's dress is a shocker! Really bad. But why do female tennis players bother wearing dresses/skirts at all?? They wear shorts to practice and shorts underneath the dress/skirt anyway! Is there a rule, sponsors dictate them?? Why can't they just wear shorts to play tournaments in? most if not all other sports women play wear shorts except maybe dancesport or ice skating.

  5. Paula20

    Lotto's dress on Aga is cool and classic. It's just me, i dont like fuss much. But No doubt Ana and Daniela wore their dresses well. Addidas won this year.

  6. SP

    you didn't mention Flavia's dress Adidas by Stella !! i think for the first time in many years adidas dresses totally dominated Nike's at a slam . i love sloane's outfits. I am looking forward to see ana's dresses for this year

  7. Marija Post author

    Paula20, at Grand Slams I always prefer to see glamarous and extraordinary outfits, but for everyday life it's a better option to choose something simpler. I think that's why Sharapova significantly toned down her designs, she used to be much more extravagant on the court. She probably wanted to make the dresses more sellable.

    SP, Flavia is wearing separates, similar to Caro's dress, so I chose to skip it. I had to make a selection to avoid making the overview too long.

  8. GlamSpinTennis

    Venus looked great. One of my fave EleVen designs in a long time.

    Caro's dress looked better than anticipated from the promo kits. The skirt and top version that Flavia Pennetta and Laura Robson wore looked a bit better.

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