Grand Slams always promise big tennis action, but the factor of looking good while executing that power shot is also high on a priority list and sports clothing companies are stepping in to help players look stylish and fresh in the demanding matches, especially in the sweaty weather conditions of the Australian Open.
Let's start with the tennis fashion icon Maria Sharapova. In the preview images of her Nike Premier Tunic Dress it seemed that the Russian would take quite a fashion risk with long printed shorts, but in action it turned out that the outfit is much more regular, with the tunic resembling a dress and the shorts not dominating the outfit at all. All in all, a clean piece but nothing spectacular.
Serena Williams looks comfortable in her Nike Women's Spring 1 Serena OZ Open Dress, even though I would like to see something new in the style of the No.1 women's tennis player – she's been recycling the feminine V-neck dresses for too long. Still, I love the color-blocking, especially the fact that the back is solid black, which I didn't expect on the basis of the preview pics.
Fans of classic style will definitely go for Li Na's V-neck cap sleeve top and a magenta skirt, while those who love separates with a bit of edge have Victoria Azarenka's Nike Women's Spring 1 Advantage Print Tank and a matching Pleated Woven Skort.
Before proceeding to Nike's biggest rival Adidas, I'd like to mix in some extraordinary tennis fashion not necessarily affiliated with the leading brands.
Of course, Bethanie Mattek Sands always comes to mind first when we think of out-of-the-box sense of style. The photo above speaks for itself, but here I'd like to add that the American is wearing wristbands designed by Marion Bartoli! The wristbands are actually not solid black, as you might think from the photo, they are quite heavily adorned with some crystals.
Svetlana Kuznetsova's previous partnership with Fila was a match made in heaven, but her subsequent sponsor Qiaodan is still failing to make the cut.
In my overview of Venus Williams' 2013 dresses I stated that the American's designs have finally reached the desirable, if not top level, and the Approach Shot Dress recognized by the tie dye zebra print is definitely among the fashion favorites of this Australian Open. Of course, the brand is EleVen!
With Lotto there are no risks, but also no rewards – as evidenced by this nice but not extraordinary dress of Agnieszka Radwanska.
hottest most wanted accessory of the tournament was definitely ice in all its shapes and forms – in towels, vests and wherever you could fit it in, so I couldn't even find a decent photo of Jelena Jankovic in her 80's-inspired Fila dress
When I first saw Caroline Wozniacki's Adidas by Stella McCartney dress for the Australian Open I thought that already in January we had our fashion miss of the season, but the dress turned out to be quite flattering and even photographs well.
From Grand Slam to Grand Slam Adidas Adizero continues to be my favorite! Ana Ivanovic is in my opinion the best representative, but the items from the collection can't fail on anyone, and a lot of players are wearing them, most notably Daniela Hantuchova. Interestingly, the dress is available only in blue, the version you see above. Currently it can be bought for $90.
Which WTA player has the best outfit at the 2014 Australian Open according to you? Also, feel free share in the comments below your take on designs and brands I didn't mention in this post.
BLAST FROM THE PAST – FASHION AT PREVIOUS EDITIONS OF THE AUSTRALIAN OPEN
- 2013: The WTA fashion side of the Australian Open
- 2012: The best of Nike, Adidas and Fila in Melbourne
- 2011: How do they look? Women's tennis players at the first Grand Slam of the season
For an overview of Grand Slam fashion dating back to 2010, visit my page dedicated to what the players were wearing at the Australian Open, Roland Garros, Wimbledon, US Open, and a special addition of the WTA Championships. (photos via Australian Open)