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Athletic DNA makes Lauren Embree their first women’s tennis sponsorship

Athletic DNA, American sports apparel company founded in Seattle in 2007, has built its brand by focusing on youth tennis across the United States and now they are proud to announce the signing of American tennis player Lauren Embree. Athletic DNA released their first women’s clothing line in 2012 and Lauren is their first female professional ambassador. Lauren went pro in June after finishing her four years of eligibility at the University of Florida – Gainesville.

Athletic DNA Vice President of Tennis, Evan Zeder said:

Athletic DNA has made substantial efforts to introduce and grow our women’s line over the last year and a half. We have held off signing any female professionals to make sure we not only had a full range of apparel to wear at all times, but to also work with players we know will represent the brand the right way.

I’m using this opportunity to let you know that Women’s Tennis Blog has also established cooperation with Athletic DNA and next month you will see my review of their clothes. I have the very same tank that Lauren is wearing in the "Rain Is No Excuse" ad ;)

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5 thoughts on “Athletic DNA makes Lauren Embree their first women’s tennis sponsorship

  1. NCAA Tennis Fan

    Surprising first signing for A-DNA women's line. Embree was an enormous disappointment in the year-end NCAA tournament. She showed little-to-no heart or energy on the court when she got beat by Nicole Gibbs 6-0, 6-1. How Embree ever got ranked #1 in the country is beyond me–proves that stats are sometimes incredibly misleading. Go sign Jamie Hampton or even Nicole Gibbs–Gibbs is actually in the spotlight at tournaments right now, not Embree.

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