Australian Open 2012 fashion – the best of Nike, Adidas, Fila

Besides doing yearly fashion retrospections for specific WTA players, Women's Tennis Blog is famous for reviewing outfits for every Grand Slam. The Australian Open is entering its second week and the time is just right for us to have a closer look at what the players are wearing. Last year Venus Williams grabbed all the attention with her EleVen designs, but the American is sadly absent this time. In 2012 the spotlight is more evenly distributed and brands such as Nike, Adidas and Fila are leading the pack.

Caroline Wozniacki’s love life is booming, at least its online representation suggests that, and her fashion designer Stella McCartney opted for the color of passion for the world No.1’s Australian Open. Wozniacki accessorized the red dress with a heart-shaped Danish flag pendant that her boyfriend Rory McIlroy gave her for Christmas.

Adidas Adizero used a shade of red for their predominantly peach dress worn by Ana Ivanovic, Daniela Hantuchova and Sorana Cirstea.

Serena Williams is wearing a blue Nike dress with wide tank straps and pleated bottom.

The American opened her Australian Open campaign with custom-made headband and sneakers celebrating Black History Month.

Notice the cute small balls adorning the socks!

Petra Kvitova is, as always, wearing a two-piece Nike outfit, style similar to her 2011 apparel.

Maria Sharapova is wearing a white Nike Maria Statement Slam Dress with electric green straps and a black Nike logo.

Fila is now all over the place, well-represented by Kim Clijsters, Svetlana Kuznetsova and the new additions to the family, Jelena Jankovic and Vera Zvonareva.

Defending champion Kim Clijsters is working a black V-neck shirt with lemon accents and the same shirt in white. A simple black skirt is always there.

Svetlana Kuznetsova is dressed similarly, exposing her "Pain doesn’t kill me, I kill the pain" tattoo.

Jelena Jankovic is still in her first month of promoting Fila, after her three-year contract with Anta has expired, and at the Australian Open she's looking great in an orange Center Court dress.

Another new Fila member, Vera Zvonareva, who used to wear K-Swiss, is in the neutral tones. Sweat marks are spoiling the image, though.

Bethanie Mattek Sands is not exciting us this time. Her look is absolutely toned down. In the photo below you can see her teamed up with Lacoste-clad Jarmila Gajdosova, wearing a very regular Under Armour long-sleeve bright yellow shirt and a white skirt. For her singles match in the first round, Bethanie wore a simple green tank.

Mentioning Lacoste, Samantha Stosur left the brand to sign with Asics, but her white Asics dress didn't get much exposure as the home favorite suffered an emotionally-painful upset in the very first round.

Whose Australian Open 2012 style is your favorite? For me, number ones are Ana Ivanovic, Daniela Hantuchova and Sorana Cirstea in the Adidas Adizero dress (Cirstea upset Stosur in it!), because of the daring combination of colors and a signature modern yet simple design of the line. The runner-up position I would award to Serena Williams' look. (photos: Adidas, Tidalist, Slice, Australian Open, Life)

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11 thoughts on “Australian Open 2012 fashion – the best of Nike, Adidas, Fila

  1. Sam

    The Adidas dresses are quite disappointing. Especially Kirilenko's which looks like a tent on her. Sharapova and Serena are the best dressed. Fila looks much worse than last year

  2. Ibtisam

    MaSha all the way! I find it surprising how a predominantly white look can look so good. Proof that little details like the straps can work wonders. Take note Stella McCartney.

  3. brenda

    Caroline's dress is the best! It's really beautiful and looks good on her, She's looking thiner now and I love that dress..the colour, the shape..everything!
    Ana's dress it's also very beautiful, when I look at the dress's photo a month ago, i didn't find it beautiful, but it's very pretty to use!
    Maria's dress it's also good, even if is very simple!
    You forgot to put one of my favorites outfits for this Austarlian Open that was Kirilenko's one…very pretty dress and very pretty combination of colours…used by the most beautiful player of the wta!
    Nice post, kisses :)

  4. Marine

    I like Caroline's and Serena's dresses. I think FILA has failed this year and Adidas Adizero line did as well. Wait for Roland Garros, those Adizero dresses are even worse!

  5. Mirjana

    I'm glad to see so many red outfits this year, blue and green has really become boring. My favorite is Caro's dress, and i also like how Masha, Ana, and JJ look. :) Nike's outfits seem to be all the same, but i gotta say i loved Serena's headband and shoes. :) I think Kim could do better than this.

  6. brenda

    I have to say that I also love Caroline's shoes..they're very pretty! but I find horrible that Denmark's collar…
    You also forgot to put Vika's outfit with cool colours :)

  7. Dusan

    Nike as always having nice designs…Adidas too,but i was also very suprised that Bethanie hasn't done anything with her clothes…Sloane Stephens looked much better in her Under Armour clothes :)

  8. Holly

    Vika's shorts were hands down, the best outfit of this tournament, hence why she won the title!

    VIKA! <3

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