Jelena Jankovic is the leader of Chinese presence in the world of tennis fashion and her clothing sponsor Anta made a small revolution in the beginning of 2009 when they converted the Reebok-clad Jankovic into their representative, while she was on top of the world rankings. So Anta showed great management in exposing the brand to the tennis world, but how great are they in making clothes for the women's tennis market? Let's see on the example of JJ's dresses in her third year of cooperation with Anta.
It's a known fact that Jankovic is all about glitter, vibrant colors and weird patterns, and some atypical designs can work only on her, more precisely, only on her personality. That said, do you think Anta matched JJ's potential to the full?
Initially Anta was mostly labeled as looking kind of cheap. After three years, do you think they've improved? It's hard for me to say, but I can give a small "yes". Or maybe now that JJ's ranking has dropped our expectation are lower?
I give huge thumbs up for Anta investing in accessorizing the world No.14 Jankovic. They're making her outfits a whole package, just like Nike is doing for their top athletes like Maria Sharapova and Serena Williams, and the below Rolland Garros look is a perfect example.
The Roland Garros dress beautifully matched the unique bag and that outfit would be my favorite of the year. Do you agree?
The more Anta is present in the tennis world the more I appreciate the variety it brings. Nike and Adidas are all over the place and rare brands squeezing in the market do bring a different perspective and a breath of fresh air.
For a complete picture of Jankovic and Anta, check out their designs from the previous years:
Also, remind yourselves of how JJ looked during the Reebok days in 2008.
Make your final judgement in the comments. How did JJ look in 2011? What was your favorite Anta dress in 2011? (photos: SkySports, uristilman, sr_cranks, chascow, jelenajankovicsite, Wimbledon, Fiji Water, Precious Dream, Zimbio, Ralf Reinecke)