Maria Sharapova is starring in the follow-up to Novak Djokovic’s viral parody of Sharapova herself. The blond wig is now a standard part of Djokovic’s impersonation kit.
These comic videos are part of Head’s marketing campaign for their YouTek IG Instinct racquets.
Besides deciding to leverage on the personalities of Maria and Novak, the Head team made one more smart move promising a lot of attention to their campaign. They launched a competition called “Be Maria. Be Novak.” in which you can win signed racquets of Maria and Novak from the US Open. Visit Head’s Facebook page for more info.
By the way, check out these animations. Aren’t they twins? 🙂
Reminder: This is Maria Sharapova’s version of the Instinct spot that Djokovic later parodied.