China's Li Na has been sponsored by Nike and the sportswear company was quick to celebrate the Roland Garros victory of their tennis partner. Nike featured Li's photo in their Paris store and organized an event with the Asia's first Grand Slam singles champion giving autographs, posing for the pictures with fans and talking to the press.
In addition, together with Maria Sharapova, Li Na will be part of a Nike ad campaign shot by Annie Leibovitz. Nike is aware of the publicity they can gain, only in China the 2011 Roland Garros final was watched by 110 million people.
You can see more photos from the Paris Nike store event in the WTA gallery.