Thanks to Forty Deuce I learned about an excellent article from the New York Times about Maria Sharapova‘s brand and how she’s been building it carefully from the beginning of her career. Somewhere in the middle of the article, they hint that the 24-year-old Sharapova plans to announce a new partnership ahead of the US Open. The partnership will work towards developing Sharapova’s own brand of candy and sweets resembling tennis balls, packaged in containers shaped like tennis-ball cans. The new brand will be called Sugarpova.
I have to mention one quote of a 13-year-old Sharapova which the New York Times article singles out. When little Sharapova was asked whether she would rather win Wimbledon or make $20 million in endorsements, she said without hesitation: “I would choose to win Wimbledon, because then the millions will come.” That’s why we love her, she’s smart and has guts!
Sharapova already has lucrative contracts with Nike (estimated to be worth $70 million), Cole Haan, Tiffany, Tag Heuer and Sony Ericsson. According to Forbes, the Russian made $24.5 million from June 2009 to June 2010.
At the ongoing Roland Garros, Sharapova is one of the favorites for the big trophy, because of her recent Rome title, her status of a champion and her ever-present fighting spirit. In her today’s second-round match, the seventh-seeded Russian, who doesn’t accept the end until it’s really there, won 11 straight games from being 6-3 4-1 down to beat world No.188 Caroline Garcia of France 3-6 6-4 6-0. The Nike design she’s sporting at the claycourt Grand Slam is a yellow Eiffel Tower-inspired dress. (photo: sr_cranks)