Serena Williams is appearing in the latest Top Spin 4 commercial which is all about exposed curves, black leather clothes, fire and grunts – basically they opted for the old sex sells idea. Serena is apparently in the commercial for this video game because she's "the world's sexiest tennis player", and she's playing against "the world's sexiest tennis gamer". Is it a punishment for Serena, as she didn't play the actual tennis for such a long time? 🙂
I'm sure a lot of people love the ad, while I've also read the opinion of a fair share of those who consider it a fail. Here's what one Forty Deuce commenter said:
I'm not sure who this is supposed to appeal to at all. First off, I'm a guy and did not find that ad sexy compared to any other commercial on TV. Second, I am a tennis fan and it had almost nothing to do with tennis. And third, I'm a gamer who was already contemplating buying the game and this told me nothing about it. So, all in all, this was a completely useless advertisement. Good work whoever came up with that.
All the ads aim to grab our attention in some way, and this one is successful in that matter, both visually and auditorily.