Bethanie Mattek Sands, Heather Watson, Alize Cornet, Sabine Lisicki, Sorana Cirstea and Dominika Cibulkova have been chosen to be a part of Sony Ericsson’s Xperia Hot Shots campaign – a web-based TV show which will follow the tennis stars as they travel the world on tour.
The six participating players were announced in Miami, ahead of the Sony Ericsson Open, and Sony Ericsson brand ambassador, Maria Sharapova, was also there.
The series is supposed to bring both on and off court lives of players closer to fans, as players will use their Xperia smartphones to record their happenings and will then upload those videos and photos to their Facebook and Twitter pages. The players will also get tips from celebrity mentors, meet celebrities from the world of entertainment and perform stunts.
Players will be growing their online fan base, by maintaining their own Facebook page and Twitter accounts with engaging updates to help sign up followers. At the end of the year, the player that has generated the most support will win a Sony Ericsson support deal, a €100,000 prize, as I understand.