Wimbledon may have strict dress code but there still is enough space for players and their brands to experiment and bring something new and exciting. Let's see how successful they've been this year.
Let's start with Venus and Serena Williams. We've already paid close attention to both Venus' Eleven dress and Serena's Nike dress, but it's worth mentioning them again – Venus was definitely unique with fringes all over the bottom part of the dress, while Serena wore a more classic design inspired by strawberries and cream and a cute narrow headband. Just to use the opportunity to mention that the sisters, twice defending champions, lost in doubles quarterfinals today to Elena Vesnina and Vera Zvonareva 3-6 6-3 6-4.
Chinese brand ANTA and Jelena Jankovic were simple and classy at this year's Wimbledon. JJ also sported a customized racquet bag and was fully equipped for the greatest Grand Slam.
Once my favorite tennis fashion designer Stella McCartney seems to be lacking inspiration as Caroline Wozniacki has been wearing pretty much the same dress for months. Now I can't blame her, why bother when you're going to lose your match in 46 minutes (sorry, Caro). Talking about Stella, we have to mention Maria Kirilenko who looks awesome even in the simple adidas BARRICADE top and skort.
Fila brought absolutely nothing eye-catching, either positively or negatively, but that's their style and I accept it and respect it the way it is.
Actually, one tennis photographer told me that he and his colleagues like Fila's designs the most, because they are the best to take photos of.
Bethanie Mattek-Sands lost in the first round both in the tournament singles draw and in the style department. In the doubles competition however, Mattek-Sands has reached the semifinals with Liezel Huber.
Nike-clad Victoria Azarenka sported some details that I'm not a fan of.
While Maria Sharapova didn't stand out with her latest Nike design.
In my opinion, the best outfit for the occasion was adidas Women's adilibria dress worn by Daniela Hantuchova. Ana Ivanovic had the same dress, but with an addition of leggings (maybe because she hasn't warmed up to play tennis in a long time, so adidas is trying to help her with the leggings).