Fila designs at Australian Open: Spring 2010 Heritage collection

Kim Clijsters in Fila spring 2010 Tennis Heritage CollectionAn the 2010 Australian Open Fila debuted spring 2010 Tennis Heritage Collection through women's tennis stars such as Svetlana Kuznetsova, Kim Clijsters, Agnes Szavay and Anna Chakvetadze.

This season Fila is featuring its signature design features – crimson, Chinese red, peacoat and white, boldly accented by contrast piping, stripes and diagonals. The shoe of choice was Fila Alfa performance tennis shoe, a modern complement to the classic style of the Heritage collection.

I like the way Fila is preserving its classic style, which makes it easily distinguishable from other brands. My favorite Fila representative is Svetlana Kuznetsova, and I can't imagine the Russian wearing anything else.

Below you can see some pieces from the new Fila collection.

Fila spring 2010 Tennis Heritage CollectionFila spring 2010 Tennis Heritage CollectionFila spring 2010 Tennis Heritage Collection

What do you think of Fila tennis apparel and Spring 2010 Heritage collection?

Fila spring 2010 Tennis Heritage CollectionFila spring 2010 Tennis Heritage Collection

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18 thoughts on “Fila designs at Australian Open: Spring 2010 Heritage collection

  1. Marija Post author

    I like how all of them look in Fila. The designs are simple and sporty, and I actually like it that they don't experiment with colors.

  2. fyoto

    Sveta looks great in her lucky shorts.Fila caters to big girls and most girls that wear this line have homely bodies,Kim,Sveta,Dellaqua,Kanepi sometimes and Kleybanova.

  3. Marija Post author

    Fyoto, could be true, but that's cool. I like it that you can quite easily tell that something is Fila the moment you see it. Their trademarks are very recognizable.

  4. LuLinQa

    yeah thats true fyoto :) its great that they think about plumpy girls :) fila is very simple and sporty and thats why it is soo original :) I love svetas shorts lol :D

  5. marine

    I like Fila, they are really about the sport. Their outfits are sometimes quiet plain to me but I think that's their "no nonsense" way of doing things. I think Adidas is a little like that although they experiment with colours and patterns a bit more.

  6. Marija Post author

    Marine, yes, adidas seems to be inbetween. I like it that adidas keeps it simple as well. Although, I like it that Nike is experimental. It's all good when we have a variety, and know what to expect from which brand.

  7. kelly

    I like Fila as well — always consistent. The new lines from Adidas and Nike I do not like — who came up with bumblebee yellow?!?

  8. Marija Post author

    Kelly, I don't wear yellow but I like how adidas and Nike yellows look on players. I especially like Ana's adidas dress.

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