Bróna, Ama and Zexy from Serbia wanted me to feature Jelena Jankovic in my retrospection of players’ yearly outfits, and I’m sure many others would like to see all the ANTA designs in one place and evaluate the new brand on the tennis scene.
As you remember, Jankovic switched from Reebok to Chinese ANTA in the beginning of the season, while she was still ranked No.1. The sports brand then became the first one from China to sponsor a top-ranked WTA player.
The whole season has passed, and I’m still not convinced Jankovic made the right decision. There was no ANTA dress that I really liked, although some of them looked cute on JJ and brought variety, like the one she wore in Beijing and Moscow.
The first dresses were a total disappointment, I’m talking about the green and orange ones, and don’t forget Jankovic’s horrible problems with ANTA’s shoes. Also, the yellow and red outfits presented in Cincinnati and the US Open reflect the style I would call cheap, but they function on Jelena to a certain extent.
The above French Open dress with cute details on the back is one of ANTA’s designs I like, but in general, I feel that their style misses sophistication that Nike and other well-established brands have.
Still, I wouldn’t write ANTA off. There is a lot of room for improvement, but I don’t doubt the ability of Chinese brands to do miracles.
What do you think of Jankovic’s decision to wear ANTA? Do you like their style? What are your favorite JJ’s dresses from 2009?
Was I maybe to harsh with ANTA, or just plain realistic? I would like to hear your opinion, maybe there is something great about the brand that I failed to notice.