Serbia's Ana Ivanovic has finally found a full-time coach, and the world has been curious to see will Craig Kardon help Ivanovic’s game. So far, we have only one tournament to analyze, and from what we’ve seen at the Barclays Dubai Tennis Championships, the world No.7 seems to be moving in the right direction.

Let’s see what Ivanovic herself said about Kardon’s coaching methods:

Craig and I have been working well together on the court. He is very positive and I like his coaching philosophy so far. For example, he is more concerned with tactics and dominating opponents instead of looking closely at technique and videos; I think this suits me.

Dubai was good progress for me. I felt like I was getting my confidence back and playing some aggressive tennis. It was a good start to our coaching relationship and hopefully I can continue to improve in America over the next month.

Haha, now that I’m thinking, maybe Ivanovic performed well in Dubai simply because she was enjoying a stay at the Burj Al-Arab hotel. (photo: Ralf Reinecke)

Jelena Jankovic has been appointed the smile ambassador of Orbit chewing gum for the territory of Serbia. The tennis player famous for her ever-present smile is starring in a TV commercial which will air in her home Serbia from March.

In addition, Jankovic will help Orbit create the largest collage made of photos of smiles, and thus enable Serbia to enter the Guinness Book of World Records in that particular discipline. (source: Jelena Jankovic’s official website)

It was a star-studded Tuesday at the Nick Bollettieri's Tennis Academy: Maria Sharapova, Jelena Jankovic and Nicole Vaidisova were seen training there and Jola, the mother of a full time student at Nick's, shot a video where you can see how the top tennis players are practicing.

Additional info: Check out this cute site, Jankovic’s and Sharapova’s cars next to each other.

BTW: Jelena Dokic has also been at the Academy these days, but she wasn't caught on camera. However, Nick Bollettieri himself is regularly updating us on what Dokic has been doing. (source: HCFoo's Tennis Blog)

Enjoy a brand new Cole Haan ad featuring Maria Sharapova. This new spring campaign features bags and the Nike Zoom Flywire Shoe.

I like the ad. It’s stylish, soothing, and light.

Now you can download for free a 40-minute workout where Serena Williams coaches you every step of the way.

Shape’s exclusive Nike SportMusic coached workout featuring Serena Williams can be downloaded by right-clicking the link above and then choosing "Save Link As" from the list of options.

Shape magazine partnered with Nike to bring this free "Power Boost" audio workout designed to tone your entire body and improve your strength and stamina. The music was carefully chosen to keep you motivated until the end, while the workout itself was developed by award-winning fitness instructor Jay Blahnik.

BTW: Serena has been on the media merry-go-round lately. Besides appearing at an event for Gatorade G2, the world No.1 was interviewed by ESPN's Jim Rome and also had a stop by the Ellen Degeneres Show. (source: shape.com)

Serena Williams teamed up with Gatorade G2 at Hollywood’s Roosevelt Hotel to select who will appear alongside her in a new "Everyday Athletes" ad campaign for the Gatorade G2 low-calorie sports drink.

The G2 Everyday Athlete Search featured five semi-finalists – all named Serena – who traveled to the event from around the Unites States to discuss their personal stories of how sports and exercise have enhanced their lives.

Serena Williams, representatives from Shape Magazine and Gatorade G2 selected winner Serena Cuevas, 23, from San Diego, California based on Cuevas’ story of growing up with a passion to dance which was sidetracked by a car accident at the age of 17. She was told by the doctors she may never dance again. With determination and passion, Cuevas recovered and went on to compete in national and international salsa competitions, as well as establish her own dance company in San Diego.

Serena Cuevas will appear with Serena Williams in the ad campaign beginning this spring.

Kim Clijsters and Steffi Graf, together with Andre Agassi and Tim Henman, are to participate in A Centre Court Celebration to test the new retractable roof at Wimbledon.

The crowd of 15,000 will have an opportunity to watch the men’s singles, ladies singles and mixed doubles exhibition matches on May 17. Tickets will cost £35.00 and will go on general sale March 12.

The construction of the multi-million pound roof, aimed at preventing annoying rain delays, began in 2006. The roof is translucent, so as to allow natural light in, and takes 10 minutes to shut.

As part of the redevelopment, the capacity of Centre Court was expanded from 13,800. (source: BBC, photo: ucayman)

Serena Williams attended the official Slumdog Millionaire and The Wrestler post Oscar Party at ONE Sunset in West Hollywood, California. She also went to the 17th Annual Elton John AIDS Foundation's Academy Award Viewing Party held at the Pacific Design Center.

The tennis star opted for this leopard print gown and simple accessories including the black flap and small earrings. (photos via Down the Line)

From what I've seen so far, the most beautiful off-court photos of women’s tennis players are taken by celebrity photographer Lorenzo Agius. I loved his last year's work, especially with Anna Chakvetadze.

Lorenzo photographed WTA stars again, and thanks to Gulf News we have some behind-the-scenes photos from the recent shoot in Dubai. Read more »

Seventh-seeded Maria Jose Martinez Sanchez defeated third-seeded Gisela Dulko in the Copa Sony Ericsson Colsanitas final to capture her first WTA singles title.

Spain’s world No.66 Martinez Sanchez won the first career meeting with the Argentinean, ranked 46th in the world, 6-2 6-3. Dulko’s wayward serve cost her a fourth career singles title. She committed 13 double-faults and was broken four times.

The Bogota title match was Martinez Sanchez’ second finals appearance. Last year she was a runner-up in Barcelona, falling to Maria Kirilenko 6-0 6-2. (photo via Yahoo)