World No.2 Serena Williams has signed a deal that will make her an equity partner as well as an endorser of Mission Skincare, a company marketing skin care products to those who engage in some form of exercise.
The tennis star will be involved in product development. Products include lip balm, sunscreen and foot cream.
Because of the terms of her Nike deal, Serena will not be able to wear a Mission Skincare logo on the court. (source: All Things Serena Williams, photo of Serena by Ralf Reinecke)