Haha, yeah, I was shocked when I saw her in that dress in Miami. In this post you can see my first reaction. After that post I received an email from the designer of the dress. Oops. The designer explained to me that she makes costumes, and "was originally hired by Sony through 'ollywood creative' to design a dress for a 'dancing with the stars theme' the ad was to feature Helio from dancing with the stars and Jelena." Then, she was told Jelena would be wearing the dress on the red carpet, but she assumed they would be promoting it in a "costume" "art to wear" sort of a way.

As for JJ's fashion sense, I totally agree with you! She can often dress well, but her misfits are just too memorable.

I'm still not sure what Jelena will wear for the Aussie Open. I saw some Rebook's 2009 designs, but I'm not sure whether JJ will wear any of those.

i forgot to say, good job with the post……..

i want to comment on jj's off court fashion, yes it's true, sometimes jj can't decide which dresses would best suit her, like what she wore in miami, how cold someone wear a collection of phones as a gown, i bet even cher would not wear that….

and also her dress when she received the world no.1 trophy for the second time is weird, i guess i'm questioning jj's fashion sense, hehehehehe, i'm not being hard on you jj, but though she had good fashion outside the courts (sometimes), but what was highlighted by jj's fashion sense are the fashion misfits, hehehehhe

i guess jj would definitely be looking good in 2009, marija, do you have jj's dress for aussie 09? i hope she'd be clad in fiery red again, not to distract opponents, but to intimidate them and tell them that "i'm jj, i'm world no.1"….

hehhehehehe

I find Fila's style fine. It's classic, but cool. But Yonex sucks, I agree. That denim outfit for Dementieva, they could have done without. Dementieva is pretty, but even her beauty couldn't make that outfit look good.

I'm glad JJ is starting to have more say in what her outfits look like. It's only fair, since she is #1. She works with what she has, and she definitely gets props for that.

Thanks again for the retrospections, Marija!

Jacob, I too think that in 2009 Jelena will continue her customization of dresses. I'm all for that.

I would also love some more future outfits but I have no news yet. I'll have to digg out something.

Next year, i think possible that she will be wearing dress'es made for her!

some more future outfits would be fantastic marija

It seems the US Open dress has won most fans by now. Haha, I notice nobody favored the dress for the Olympics, yet. I see that second favorite is the Rogers Cup dress. Makes sense. She's a hottie in red.

Nico, I wouldn't be so hard on that ribbon, but Jelena's definitely better off without it. As I remember, she even stopped wearing it after several days.

I don't know, but even when I find Jelena's on and off court outfits ugly, in a sense that I would never wear them, I find them nice on her, because in the worse case they put a smile on my face.