Ana Ivanovic signs with Rolex
World No.2 Ana Ivanovic has signed a worldwide endorsement contract with Rolex, the leading Swiss watchmaker.
Ivanovic will from now on match her Rolex watch with her adidas shoes and clothing, while she's driving her Verano Motors' Peugeot with her Yonex racquet in the back seat, and simultaneously with all that she'll be taking Juice PLUS+. Yeah, these are all Ivanovic’s sponsors, and the Serbian princess is on a good way to take over Siberian princess Maria Sharapova in sponsorship deals.
Ivanovic, who will be the only female tennis player to serve as an ambassador for Rolex, is flattered to be interesting to such a reputable brand.
"I'm very happy to be partnering with Rolex," said Ana. "It's one of the most prestigious companies in the world and it feels good that they have shown confidence in me by offering me this contract. I will enjoy wearing Rolex watches on and off the court."


Happy for her.
so glad that she finally got her first non-sport world class brand sponsorship. As much as I love Ivanovic 100 times more than the Siberian ice princess, Sharapova is still a whole lot more marketable than Ivanovic: the blonde thing, the style thing, the too-cool-for-school thing….
And Rolex is so much bigger than Tag!! I can afford a Tag but I don't think I will be buying a Rolex in the foreseeable future. Let's see who will get the first cosmetic deal….